The Leading Auction Houses for vintage watches and how to navigate them successfully
The vintage watch market is heavily influenced by major international auction houses — institutions that set trends, define benchmark values, and offer access to unique and highly collectible pieces. Names like Monaco Legend Group, Antiquorum, and Phillips are key references for collectors, investors, and enthusiasts seeking to buy or sell high-end vintage watches.
This in-depth guide explores the history, philosophy, and strengths of the leading auction houses in the vintage watch industry, as well as other players shaping this exclusive market. The goal: to help you navigate the complex world of auctions with the right strategy and awareness of opportunities.
Monaco Legend Group: Monegasque Excellence in Vintage Watch Sales
Founded in 2013 in the heart of Monaco, Monaco Legend Group has quickly become one of the most prestigious and innovative vintage watch auction houses. Known for its thematic auctions, private sales, and tailor-made services, it caters to high-profile collectors.
- High-level curation: detailed catalogs with historical and technical insight accompany every auction.
- International network: attracts global collectors, ensuring visibility and competitive bidding.
- Exclusive events: luxury partnerships and premium venues elevate the buying experience.
Antiquorum: The Historical Pioneer of Watch Auctions
Established in 1974, Antiquorum was the first auction house dedicated exclusively to watches — shaping the market with its pioneering, specialized format. Its decades of experience translate into deep expertise and scholarly presentation.
- Highly anticipated events: consistent record-breaking auction results.
- Scientific cataloging: detailed technical descriptions and transparent certification.
- Focus on rarity: unique models, limited editions, and historically significant provenance.
Phillips: Innovation and Transparency in the Vintage Market
Though a global leader in luxury and art, Phillips has emerged in recent years as a top player in vintage watch auctions — combining modern innovation with traditional prestige.
- Strong transparency: authenticity reporting and expert verification built into catalogs.
- Digital-first approach: online bidding and advanced platforms for global participation.
- Strategic collaborations: partnerships with experts, museums, and heritage brands ensure authority and quality.
Other Major Players: Sotheby’s, Christie’s, Bonhams
- Sotheby’s: auctions featuring record-setting luxury lots and outstanding provenance.
- Christie’s: global reach and premium catalogs that attract the highest-end clientele.
- Bonhams: strong European market presence and deep tradition in watch auctions.
How to Participate Successfully in a Vintage Watch Auction
1. Study the Catalog and Pre-Evaluate the Watch
Analyze technical details, condition, provenance, and price estimates. Expert guidance can be critical for proper interpretation.
2. Verify Authenticity and Condition
Request full information and condition reports before bidding. Auction houses often provide opportunities for physical viewing or professional inspection.
3. Strategy and Budget Discipline
Plan your bidding strategy ahead of time — define your maximum budget and understand buyer’s premiums and payment terms before entering the auction.
Conclusion: Understanding the Dynamics to Succeed
Major international auction houses are a cornerstone of the vintage watch market, offering unmatched professionalism and global visibility for rare and exceptional pieces. Understanding how auctions work is essential for collectors and investors seeking success in this environment.
With deep expertise in vintage watch collecting and valuation, Andrea Foffi stands as a trusted partner — guiding you through the opportunities and the most extraordinary timepieces the auction world has to offer.
